5 Extra Ways You Should Be Using Your Headshot
It can be hard to justify an expensive headshot if the only place you are going to use it is for linkedin or some other business profile type of site. But what you may not realize is there are other ways to use your headshot which can greatly benefit you and your brand. Here are few great ideas on how to get the most out of your headshot.
Email and Newsletter Signature
If you primarily communicate with internal customers (i.e., coworkers), a headshot may not be strictly necessary. It doesn’t hurt of course (especially if you work for a large multi-national with thousands of employees), but ultimately it won’t make or break your working relationships or your reputation.
On the other hand, if you primarily communicate with external customers and clients, a headshot can make all your interactions that much more personal, and boost your reputation and relationship with them. For someone whose success is dependent on these ongoing relationships, like an account executive, or a small business that works directly with their customers a headshot is a must-have item for your email signature. You especially need your headshot in your signature for newsletter emails and other automated emails that are used to build familiarity and keep you top of mind. It will add the human touch that makes you more than just a name, a company or a logo. People relate to people - not companies and logos.
Hi!
My name is Lilith. I am project manager that is ready to keep your project on time and on budget.
Hi!
My name is Anita. I am Sales & Marketing professional with the ability to drive sales and build relationships in hospitality management.
Hi!
My name is Lauren. I am an IT security manager who keeps critical IT data and assets safe both on premise and in the cloud.
Business Cards
While having your basic contact and a logo is the bare minimum, having your headshot on your business card can really help remind your customer of who you are and how you met. How many times do you remember someones face but not their name? Are you really going to remember someones name and company? Or recognize them by their companies logo? If someone sorting through old business cards can't remember you based on your name and logo how likely are they to throw that card away? On the other hand if they see your face on a business card they will probably remember what bar or cafe you met them and what you had to drink. Being forgotten will lead to a discarded business card. Being remembered and recognized might just mean that call back you were looking for.
Website
In addition to having your headshot on LinkedIn or other online profiles, having your headshot on your own website is a great way to help your customers and clients get to know you. It will create a greater sense of trust by humanizing your brand and building familiarity. You should have a contact form with your headshot inviting them to contact you or take some kind of action on virtually every page of your site. Your customer or client will be much more likely to take you up on your call to action when they know who is on the other side of that form.
Pamphlets - Post Cards - Other Physical Media
Pamphlets, post cards and other physical media are often just physical snapshots of your website or other digital marketing media. Your are trying to provide concise information to the right audience to create awareness and familiarity of your brand and services. Make sure that awareness is more than just your company name and logo. There is a person behind that brand - its you!
Blogs and Other Online Publishing
Many professionals blog or write articles for industry publications. Its a great way to establish yourself as a leader in your industry and bring awareness of your brand and expertise. Having your headshot along with your byline is another great way to keep you being remembered. If readers see your face a few times under a well written article they enjoyed they will certainly begin to recognize you as a industry expert. They are far more likely to remember you as the author when its more than just a name they might forget - but instead a face they recognize each time they see your work. You will remain top mind and more likely to attract the clients and customers you are looking for to help you business succeed. Don't let a bad headshot limit your success. Make sure your headshot is up to date and looks great.
Hi!
My Name is Jared Wolfe. I am a Professional Headshot Photographer in Alexandria VA. Let me help you make a great first impression with your new professional headshot.
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